
A Weak Online Dating Profile
The other day one of my female friends showed me the online dating profile of a guy she’d been out with. One look at his profile and you could tell that he was desperate for a date – not a good sign.
His main mistake was to spell out all of his personality traits, turn-ons, turn-offs and what he was looking for in excruciating detail. I’m paraphrasing, but it was stuff like:
I have a real zest for life. I believe life should be for living, that we shouldn’t dwell on things but move forward and have fun. Living in the moment is crucial I think…
I like people who examine themselves and work out how they can improve themselves and their life. If you’re into self-help and self-improvement that would be a real bonus. I love spending time with people who are always looking to get better…
It’s really important to me that people can laugh at themselves. I don’t take life too seriously. I love life and everything it has to offer. I think it’s important to be positive, to add value to people and make the most of everyday…
I don’t doubt that all of these things are true, and he’s definitely on the right track. But honestly man, we got the gist of it from the first sentence! The problem isn’t the quality of the ideas as much as the quantity; a great online dating profile should give a peek into your persona, not spell out everything over and over again.
How to Do Better
We always say this, whether it’s on this blog, our twitter feed or when working one-to-one with clients: show, don’t tell. Instead of telling the reader about yourself, show. Instead of saying “I’m quite introspective”, try something like:
I know it’s a bit geeky, but I love my diary. I find it really cathartic at the end of a busy day to sit down and look at what happened; it’s like I’m a star in my own TV show. When I think back over the day, and everything that happened, I realise how much I got done and what a fantastic live I have…
So don’t be too explicit and don’t give it all away!







